FASTER SUCCESSFUL THROUGH THE RIGHT COOPERATIONS
STRATEGY
BRAND
MORE SUCCESSFUL WITH THE RIGHT PARTNERS
BRAND STRATEGY MEANS STRATEGY FOR PARTNERSHIPS WITH A CLEAR WIN-WIN SITUATION
brandconnect develops individual marketing strategies and marketing concepts tailored to your needs. Starting with the analysis, definition of the objectives and determination of the KPI's, to the generation of ideas, conception and the implementation of innovative and successful marketing measures.
1
POTENTIAL ANALYSIS
What is necessary? Marketing actual analysis and qualitative evaluation. The status quo is determined in a briefing and the consulting goals are defined. Together with you, the current situation is analyzed and the goals are defined together. Workshops and/or interviews are developed and adapted to the counseling goals accordingly.
2
SUGGESTIONS OF MARKET SEGMENTS THAT MAY BE INTERESTING INCL. BUSINESS CASE
Development and elaboration of the strategic central idea as a brand concept. Conception of the product and brand story, development of visuals, rich media, as well as elaboration of the message hierarchy for B2B target groups and different ones
distribution channels
3
SEARCH FOR POTENTIAL PARTNERS
Who do we want to address? The definition of the target group and the development of a target group-oriented approach and channel selection is the be-all and end-all for optimal success.
4
PARTNER PROFILE AND PARTNERFIT ANALYSIS
Partner or brand fit is achieved when the partners' brands and values reflect, complement and reinforce each other in terms of tonality, communication, address and emotional benefit. The right partnership will lead to a higher value for both partners.
5
CONTACT INITIALIZATION
We seek contact with the selected partners and discuss their motivation to jointly open up new markets in a cooperation. We also moderate meetings and first workshops.
6
IMPLEMENTATION OF THE COOPERATION PROJECT
Development of marketing activities tailored to your goals, their implementation and determination of the decisive KPI's. Have we achieved the set goals with the activities? Which measures were the most successful, do measures need to be corrected or does the mix possibly need to be adjusted?
BRAND ACTIVATION
brand connect creates marketing campaigns tailored to your needs. From the generation of ideas, conception and development of new and innovative marketing measures to the derivation and presentation of the operational measures in the strategic process.
BRAND EXPERIENCES
brand connect optimizes the customer journey, creates inspiring brand experiences, live or online, depending on requirements. Events have changed massively in recent years, but so has the community. In the future, events will become more and more important as part of the marketing mix. It is important that anyone who wants to convey messages and content must know and address their target group, their community. brand connect can support you in this.
BRAND NET
brand connect stands for networking, connects your company with potential business partners, license partners, agencies, social media experts. Wherever the need the need or the opportunity lies.
BRAND TECH
brand connect brokers technologies to potential business partners. Marketing of new technologies to optimize the in-cabin experience with automotive suppliers, technology companies in the automotive industry and potential consumer electronics brands.
